Farm Run Privacy Policy

Last updated: 27 September 2026

This Privacy Policy explains how Peak APPtitude Ltd ("Peak APPtitude", "we", "us" or "our") handles information when you use the mobile game Farm Run on Android, Amazon Fire OS or iOS. Farm Run is distributed through Google Play, the Amazon Appstore and the Apple App Store. The Android and Amazon Appstore package name is com.PeakAPPtitude.farmrun and the iOS bundle identifier is com.peakapptitude.farmrun.

Peak APPtitude Ltd is the developer of Farm Run and is responsible for the information it handles directly. Some features use Google, Amazon or Apple services that process information under their own privacy terms.

Summary

  • Most Farm Run progress and settings remain only on your device.
  • Farm Run has no separate Peak APPtitude player account or cloud save.
  • AppsFlyer supports install attribution, campaign measurement and limited game analytics across the Google Play, Amazon Appstore and Apple App Store versions.
  • Google AdMob and its consent tools support optional rewarded advertisements and limited interstitial advertisements.
  • Online leaderboards use Google Play Games Services in the Google Play version and Apple Game Center in the iOS version. The Amazon Appstore version does not include an online leaderboard.
  • In-app purchases use Google Play Billing in the Google Play version, Amazon In-App Purchasing in the Amazon Appstore version and Apple StoreKit in the iOS version. Peak APPtitude does not receive your full card or bank details.
  • Energy-full and Fountain notifications are generated locally through Android, Fire OS or iOS; Farm Run does not use a remote notification server.

Information stored locally on your device

Farm Run stores information needed to operate the game in its private app storage. This may include:

  • game progress, scores, checkpoints and gameplay statistics;
  • challenge progress and claimed rewards;
  • virtual coins and energy;
  • Bonus Wheel meter progress, available spins and rewarded-ad cooldown times;
  • Farm Builder plot, building, reward and Fountain timing progress;
  • unlocked and selected farmers, clothing, mounts and control skins;
  • music, sound, haptic, control and notification settings;
  • tutorial and first-run guidance status;
  • your selected age group.

Farm Run does not upload the complete save file or provide a Peak APPtitude cloud-save service. Limited events derived from some actions, such as starting or completing a run, completing a Farm Builder action, making a purchase or viewing an advertisement, may be sent to AppsFlyer as described below. On Android and Fire OS, you can delete the locally stored information by clearing Farm Run's app data or uninstalling the game. On iOS, deleting Farm Run removes its local app data; using Apple's Offload App option can retain documents and data for later reinstallation.

Age-group selection

Farm Run asks you to select one of three age groups: Under 13, 13-15, or 16 or older. It does not request your name or date of birth for this purpose.

The selected bracket is saved locally and is used to configure appropriate advertising and privacy treatment. Where Google's advertising services are initialised, the relevant child, teen or unspecified age-treatment signal is supplied to those services. You can change the selection through Farm Run's Support menu.

If Under 13 is selected, Farm Run also uses that locally saved choice to place a grown-up calculation before the real-money Shop offers are displayed. The calculation and the answer entered are evaluated on the device for that Shop visit; they are not saved as player information or sent to Peak APPtitude. This in-game gate does not process a payment and does not replace Google Play, Amazon Appstore or Apple purchase confirmation, account supervision, Family Link, Amazon parental controls, Ask to Buy or other available platform controls.

Advertising and consent

Farm Run uses Google AdMob to provide optional rewarded advertisements and limited interstitial advertisements. You decide whether to press a Watch Ad control in exchange for an in-game reward. For players who select 16 or older, an interstitial advertisement may also be shown at an eligible natural break after completed runs when Farm Run returns to the Home screen. Interstitials are not requested for the Under 13 or 13-15 age selections, are not shown during active gameplay or a managed reward sequence, and do not grant an in-game reward. Whether Google Mobile Ads and Google's User Messaging Platform are initialised depends on the platform, selected age group, region and applicable system privacy permission. On iOS for players selecting 16 or older, these Google services are not accessed or initialised unless App Tracking Transparency permission is authorised.

Depending on your device, region, age treatment and privacy choices, Google may process information including:

  • your IP address, which may indicate an approximate general location;
  • app and advertisement interactions, such as app launches, taps and video views;
  • diagnostic information, such as crash logs, SDK performance, app launch time, hang rate, energy usage and other technical diagnostic data; and
  • device or account identifiers, including an Android advertising ID, app set ID or Apple advertising identifier where permitted.

Google uses this information for purposes that may include delivering and measuring advertisements, analytics, security and fraud prevention. Information transmitted to Google is encrypted in transit.

For players who select Under 13 or 13-15, Farm Run disables personalised advertising, applies Google's child or teen restricted treatment as appropriate, and requests advertisements with a maximum G content rating. Contextual or limited advertising may still require limited device, network, interaction and anti-fraud information.

For players who select 16 or older, Google's consent form is displayed where required. Eligible players can revisit available choices through Menu > Settings > Support > Privacy Choices. Android, Fire OS and iOS also provide advertising and privacy controls in their system settings.

On iOS, Farm Run uses Apple's App Tracking Transparency framework for players who select 16 or older before accessing or initialising Google's advertising and consent services for that age configuration. This Apple permission is not requested from players who select Under 13 or 13-15. If tracking permission is authorised, Farm Run may then request the applicable Google consent choices and initialise Google Mobile Ads in accordance with those choices. If tracking permission is denied or restricted, Farm Run does not display Google's consent form, does not initialise Google Mobile Ads for that adult configuration, and does not request a rewarded advertisement. Rewarded-ad features are therefore unavailable and grant no reward unless the required permission is subsequently enabled. Granting tracking permission remains optional and is not required to play Farm Run or use non-advertising features.

For more information, see the Google Privacy Policy and How Google uses information from sites or apps that use its services.

Attribution and game analytics

Farm Run uses AppsFlyer as its mobile measurement provider in the Google Play, Amazon Appstore and Apple App Store versions. AppsFlyer helps us understand how the game was installed, measure advertising campaigns, identify broad usage and retention patterns, measure advertising and purchase performance, prevent fraud and diagnose whether important game flows are being used successfully.

Depending on the store, device, selected age group, region, consent choices and system privacy permissions, AppsFlyer may process:

  • an AppsFlyer-generated installation identifier;
  • the app identifier, app version, store or distribution source and installation/referrer information;
  • campaign and attribution information, such as the advertisement, campaign or advertising network associated with an installation;
  • technical information such as device type and model, operating-system version, language, network connection and IP address;
  • an approximate country, region or city inferred from the IP address, but not Farm Run GPS or precise-location data;
  • a permitted platform or advertising identifier, such as the Google advertising ID, an Apple identifier or an Amazon advertising ID, where available and allowed;
  • app launches, sessions and limited game events, including tutorial completion, runs started, run results such as score, checkpoints, animals and crops collected, Shop visits, reward offers, completed Farm Builder action type, target, resulting stage and virtual Coin cost, Farm Builder session duration and action count, and Fountain rewards;
  • advertisement events and advertising revenue information, including the placement and format of an advertisement and the revenue reported for an impression; and
  • purchase information such as the product identifier, localized price, currency and successful purchase event.

Farm Run does not send AppsFlyer your name, email address, full payment-card or bank details, exact age, free-text support messages, complete local save file or precise GPS location. Event names and values describe game actions rather than the contents of anything you type.

The identifiers available differ by platform. On Google Play this can include Google Play install-referrer information and, where permitted, the Android advertising ID. On iOS, Apple's advertising identifier is available only where App Tracking Transparency and other applicable requirements permit it; privacy-preserving Apple attribution methods may also be used. On Amazon Fire OS, Amazon store/distribution information and a permitted Amazon advertising identifier may be used where available. AppsFlyer also creates its own installation identifier so that installations, sessions and events can be measured without creating a Peak APPtitude player account.

AppsFlyer does not start until Farm Run knows the locally selected age group and the applicable privacy configuration has been applied. For players who select Under 13 or 13-15, Farm Run disables the collection of advertising identifiers by AppsFlyer, anonymises the AppsFlyer user and blocks AppsFlyer from sharing their information with connected advertising partners. AppsFlyer may still receive restricted aggregate installation, session and game-event information so that we can understand whether Farm Run works and is used, but that information is not used by us for personalised advertising or cross-app tracking.

For players who select 16 or older, AppsFlyer processing observes the applicable consent and device permissions. On Android and Fire OS, Farm Run passes applicable Google consent information to AppsFlyer. On iOS, AppsFlyer must not access Apple's advertising identifier unless App Tracking Transparency permits it. Refusing personalised advertising or tracking does not prevent you from playing Farm Run; measurement may continue without the restricted advertising identifier where the law and platform rules permit.

AppsFlyer acts as a service provider to Peak APPtitude for this processing. Where permitted by your age treatment, consent choices and platform settings, attribution information may be shared with the advertising partner responsible for a campaign, such as Google Ads or Meta. Partner sharing is blocked for the Under 13 and 13-15 age selections. AppsFlyer transmits information using encrypted connections and may process it outside the country where you live using the safeguards described in its documentation.

For more information, see the AppsFlyer Services Privacy Policy.

Online leaderboards

Farm Run provides an online high-score leaderboard through Google Play Games Services in the Google Play version and Apple Game Center in the iOS version. The Amazon Appstore version does not include Google Play Games Services or another online leaderboard. If you sign in to or use a leaderboard in a supported version, the relevant platform provider processes information associated with your gaming profile, which can include:

  • your Play Games player identifier or Game Center player identifier;
  • your gamer name, nickname and profile image where displayed by the service;
  • device and service identifiers;
  • game activity; and
  • scores submitted to the Farm Run leaderboard.

Farm Run submits your best score and receives the information needed to authenticate the player, confirm score submission and display the platform's leaderboard interface. Peak APPtitude does not use this information to create a separate Farm Run account and does not receive your Google or Apple account password.

In the Google Play version, leaderboard participation is governed by your Google account and Play Games privacy settings. On iOS, it is governed by your Apple Account, Game Center and Apple privacy settings. You can manage the relevant information through those platform controls. See the Google Privacy Policy and Apple Privacy Policy.

In-app purchases

Farm Run offers optional purchases of virtual coins and energy through the in-game Shop. Purchases use Google Play Billing in the Google Play version, Amazon In-App Purchasing in the Amazon Appstore version and Apple StoreKit/App Store in the iOS version.

Payments are processed by Google Play, Amazon or Apple, according to the store from which you obtained Farm Run. Peak APPtitude does not receive or store your full payment-card or bank-account details. To complete and verify a purchase, provide the purchased content, prevent duplicate rewards or fraud, process pending transactions and provide support, Farm Run and the relevant store process purchase-related information such as:

  • the product purchased;
  • purchase status and time;
  • a Google purchase token, Amazon receipt identifier or Apple transaction identifier, as applicable;
  • order, receipt or transaction information; and
  • information needed to confirm that a purchase is valid.

In the Amazon Appstore version, Farm Run receives the Amazon product identifier, purchase result and receipt identifier needed to award the purchased virtual item, report fulfilment and prevent the same consumable receipt from being rewarded twice. Fulfilled receipt identifiers may be retained in Farm Run's private local storage for duplicate prevention. Farm Run does not use Amazon account information to create a Peak APPtitude player account.

Google handles Google Play payment information under the Google Privacy Policy and the terms applying to Google Play purchases. Amazon handles Amazon Appstore payment information under the Amazon Privacy Notice and the terms applying to Amazon Appstore purchases. Apple handles iOS payment information under the Apple Privacy Policy and the terms applying to App Store purchases. Purchase and accounting records may be retained where needed for transaction processing, fulfilment, duplicate prevention, fraud prevention, chargebacks, refunds, support, taxation or other legal obligations.

Game notifications

If you choose Allow in Farm Run and approve your device's notification permission request where one is required, Farm Run can schedule local game notifications, including a message when energy has fully regenerated and a message when the Farm Builder Fountain is ready to start for its daily Coin reward. You can turn game notifications on or off in Farm Run's Settings or in Android, Fire OS or iOS notification settings.

The energy and Fountain calculations, scheduled times and notification preference are stored locally on your device. Notifications are scheduled and displayed by Android, Fire OS or iOS. Peak APPtitude does not receive your notification preference, energy level, Fountain state or notification activity, and Farm Run does not use a remote push-notification or messaging service.

Permissions and device features

Farm Run may request or use:

  • Internet and network state for AppsFlyer attribution and analytics, Google advertising and consent, supported online leaderboards, and Google Play, Amazon Appstore or Apple App Store services;
  • Notifications to display game notifications if you allow them; and
  • Vibration or system haptics for optional gameplay feedback.

On iOS, Tracking permission is requested only for eligible players who select 16 or older, as described in the Advertising and consent section. Refusing this permission does not prevent gameplay or use of non-advertising features, but rewarded advertisements are unavailable for that age configuration and grant no reward.

Farm Run does not require access to your contacts, camera, microphone, phone calls, SMS messages, calendar, photos or precise device location to play.

Information you send to us

If you contact Peak APPtitude by email, we receive your email address and the information you include in your message. We use it to respond, provide support, investigate faults or abuse, protect Farm Run and comply with legal obligations.

Please do not send unnecessary personal information. Support correspondence is retained only for as long as reasonably needed for support, security, record-keeping or legal purposes.

Why information is processed

Where UK or European data-protection law applies, information may be processed:

  • to provide features or services you request, such as a leaderboard entry or purchase;
  • with your consent, including where consent is required for advertising or optional device permissions;
  • for legitimate interests in attributing installations, measuring campaign effectiveness, understanding aggregate game usage, operating, securing, improving and supporting Farm Run, where those interests do not override your rights; and
  • to comply with legal obligations.

You can withdraw an optional consent or permission through the relevant in-game, Google, Amazon, Apple, Android, Fire OS or iOS controls. Withdrawal does not affect processing that was lawful before it was withdrawn.

Sharing and third parties

Peak APPtitude does not independently sell player personal information for money. Information may be processed by AppsFlyer to provide attribution, analytics, advertising-revenue measurement and fraud prevention; by Google to provide AdMob, consent management, Play Games Services and Google Play Billing; by Amazon to provide Amazon Appstore distribution and Amazon In-App Purchasing; and by Apple to provide Game Center, StoreKit and App Store services. Where allowed for players aged 16 or older, AppsFlyer may provide campaign-attribution information to configured advertising partners such as Google Ads or Meta. Advertising-related processing may be treated as "sharing", "targeted advertising" or a similar concept under some privacy laws, and available controls are provided through Google's consent tools, Apple's App Tracking Transparency framework and platform privacy settings.

Information may also be disclosed where reasonably necessary to comply with law, respond to a valid legal request, prevent fraud or abuse, protect users, or establish and protect our legal rights.

Retention and deletion

  • Local Farm Run data remains on your device until it is overwritten, you clear the app's data, or you uninstall the game.
  • AppsFlyer retains attribution, installation, session and event information in accordance with its service terms, retention controls and legal obligations. We retain access to it only for as long as reasonably necessary for attribution, aggregate analysis, security, fraud prevention and business record-keeping.
  • Google determines retention for information it controls through AdMob, Play Games and Google Play under its policies, account settings and legal obligations.
  • Amazon determines retention for information it controls through the Amazon Appstore and Amazon In-App Purchasing under its policies, account settings and legal obligations.
  • Apple determines retention for information it controls through Game Center, StoreKit and the App Store under its policies, account settings and legal obligations.
  • Purchase records may be retained for transaction verification, fraud prevention, refunds, accounting and legal compliance.
  • Emails sent to Peak APPtitude are retained only while reasonably needed for support, security, record-keeping or legal purposes.

Farm Run does not provide a Peak APPtitude online player account. You may contact us to request access to, correction of, or deletion of personal information held directly by Peak APPtitude. Where we can reasonably identify AppsFlyer information associated with your installation, we can submit an appropriate access or deletion request to AppsFlyer. We may need information such as your platform, app version and AppsFlyer installation identifier to locate it, and we will not ask for more information than reasonably necessary. Requests concerning information independently controlled by Google, Amazon or Apple may need to be made through the relevant provider's privacy or account controls.

Security

Farm Run uses Android, Fire OS or iOS private app storage for local saves. Communications with AppsFlyer and other third-party services use encrypted network connections where supported. We take reasonable technical and organisational measures appropriate to the information we handle, but no storage or transmission system can be guaranteed completely secure.

International processing

AppsFlyer, Google, Amazon and Apple may process information in countries other than the country where you live. They explain their international data-protection arrangements in their privacy documentation. Where Peak APPtitude transfers personal information internationally, we will use safeguards required by applicable law.

Your privacy rights

Depending on where you live, you may have rights concerning your personal information, including rights to request access, correction, deletion, restriction or portability, to object to certain processing, and to withdraw consent.

To exercise a right concerning information controlled directly by Peak APPtitude, contact us using the address below. You may also complain to your local data-protection authority. In the United Kingdom, this is the Information Commissioner's Office.

Children and parents

Farm Run is intended for a general audience that may include children. We do not require children to provide a name, email address, precise location or other direct contact information to play. Age-appropriate advertising restrictions are applied using the selected age bracket as described above. For the Under 13 and 13-15 selections, AppsFlyer advertising identifiers and partner sharing are disabled and its measurement is anonymised and restricted as described in the Attribution and game analytics section. When Under 13 is selected, the locally operated grown-up gate described above is also shown before real-money Shop offers; purchases remain subject to the applicable store account and purchase controls, including Family Link, Amazon parental controls, Ask to Buy and other available parental controls.

If you are a parent or guardian and believe a child has sent personal information directly to Peak APPtitude, please contact us so that we can investigate and address it.

Changes to this policy

We may update this Privacy Policy when Farm Run's features, service providers or legal requirements change. The updated version will be published on the Farm Run Privacy Policy page with a revised "Last updated" date. Material changes will be highlighted or presented in the game where appropriate.

Contact

For privacy questions or requests, contact:

Peak APPtitude Ltd United Kingdom support@peakapptitude.com https://www.peakapptitude.com

Peak APPtitude's separate company and website privacy policy is available at https://www.peakapptitude.com/privacy-policy.